Archive for the ‘Book Promotion’ Category

The Little Book That Could   1 comment

It’s a milestone. It’s also something that was quite likely inevitable, and in time may well become permanent. Now that it’s come, however, I find myself with mixed feelings about it.

Mr. Olcott’s Skies: An Old Book and a Youthful Obsession is no longer my number one seller. My novel The Luck of Han’anga has overtaken it. It’s by just a couple of copies, for the moment, but I’m so accustomed to the memoir outselling the first book of the sci-fi series that the realization that this is no longer the case feels rather odd.

Before any thought of self-published ever occurred to me, I gathered together material to use as a series of astronomy-related essays, intended for posting on the Cloudy Nights amateur astronomy forum. The project was never completed. As I was cleaning up the novel that eventually became The Luck of Han’anga, I realized that I had enough of this material to publish a small book of early astronomy memories. Doing so would provide valuable experience, and if I screwed up I would do so on a relatively small stage. Damage control, it seemed, would be easy, from what I knew of such things at that time. So when I turned The Luck of Han’anga over to beta readers, I began to work on the memoir in earnest, with the idea of using it as a sort of experiment, or a toe stuck in the proverbial waters. During the writing, it took on a life of its own, becoming much more than a test. On March 21st, 2011, I uploaded the book to Kindle Direct Press and Smashwords. It was quite the learning experience, indeed, and it did smooth the way for The Luck of Han’anga, which followed in June of that same year. By then, I’d seen a gratifying number of copies of the memoir sold, but fully expected the novel to go past the memoir in fairly short order.

That’s not what happened. Instead, the memoir sold steadily, and maintained the lead its head start gave it over the novel. It even held on to that lead when the next two novels were released, driving sales of the first novel in the series. Feedback from readers, along the way, both surprised me and helped explain what was happening. This little “experiment” was selling outside the intended niche market. While most of those who discovered Mr. Olcott’s Skies were in fact fellow amateur astronomers, a fair number had no such interests. Some of the non-astronomers were people who had encountered me in various social media venues. Others I can’t account for so easily. Either way, a couple of bucks – for the eBook version – apparently sounded like a small price to pay to satisfy their curiosity, so they gave it a try and found themselves reading a book that reminded them of quieter times in their own lives. It’s a book that apparently takes readers back to memories of their own childhood adventures. To say that this is gratifying would be an understatement.

For more than two years, Mr. Olcott’s Skies led the pack. A small slice of life set in words, an attempt to learn self-publishing, aimed at a niche market and going happily wide of that mark, this little experiment has been one of the real joys of my self-published journey. In our household it came to be known as The Little Book That Could – a reference to an old and revered children’s book. This year, The Luck of Han’anga finally started to eat away at that lead. As the gap began to close, I found myself rooting for the little guy. Perhaps that was foolish, but I couldn’t help myself. Every time a copy sold, I found myself grinning. Still in the lead! Way to go, Little Book That Could!

And now it’s in second place, and that leaves me feeling a bit melancholy. Silly, really, since the book is still “in print,” and will be for as long as I have anything to say about it. (One of the true advantages to being self-published is that you can keep a book out there indefinitely, no matter how slowly it sells.) It will sell additional copies. There will be more readers sharing that starlit journey with me. It may even regain the lead. You never know! And yet, I’m sitting here feeling the way I do when the team I root for loses the World Series. Yes, there’s always “next year,” but still …

And Now A Word From Our Sponsor   Leave a comment

I rarely use this weblog directly for book promotion, since there’s a whole page here listing currently available books and sources. I’ve always assumed that if readers were curious, they’d click the tab and have a look. Now and then I announce a convention appearance, or a signing, but in general I like to keep the blog for other matters, and it would seem from comments I’ve received that this is a good choice.  For this entry, however, I must beg your indulgence and resort to a bit of advertising. No tool I currently have at my disposal will reach so many of you, so quickly, and at a price I can afford. (Okay, so, it doesn’t cost me anything but a little time to do it this way.) And I need that extra reach right now to make a particular promotional activity work.

For the next week (Mar. 2 through Mar. 8) Smashwords is running its “Read an Ebook Week” site-wide promotion. I’ve decided to participate this year by offering what I’ve published at substantially reduced prices. Just copy and paste the “coupon code” for a title when prompted to do so during the checkout process to receive the discount. This sale on Smashwords is a huge affair, with many discounted and free books available for readers of every age and interest. The hope is, of course, that you will be tempted to take a chance on work you might otherwise have been hesitant to purchase. Trying a new author does involve risking an investment of time and money, after all. So here’s a chance to reduce the monetary cost, at least. (Since the current crop of eReaders lack the ability to read the books for you, there’s nothing for it. You’ll have to spend the time.)

Below I’ve listed, for your convenience, the direct links to my books on Smashwords, along with the coupon codes you will need. (These codes are also shown on the Smashwords page for each title.) If you decide to jump in and give me a try this way, thanks! And feel free to tell me (and everyone else who wanders Under Desert Stars) what you thought of the book or books you try. Just post a comment to this entry.

Checkout Codes and Links:

Mr. Olcott’s Skies  Just 99¢ with code REW50  https://www.smashwords.com/books/view/149528

Second Chance (short story) FREE with code RW100  https://www.smashwords.com/books/view/294718

The three currently available volumes in The War of the Second Iteration series are each $1.00 when you use code REW75. (Books Four and Five should be available in late 2014 and mid 2015, respectively.)

The Luck of Han’anga (War of the Second Iteration, Book One)  https://www.smashwords.com/books/view/181261

Founders’ Effect  (War of the Second Iteration, Book Two) https://www.smashwords.com/books/view/285857

The Plight of the Eli’ahtna  (War of the Second Iteration, Book Three) https://www.smashwords.com/books/view/382041

And, of course, there’s Long Time Passing, always free for all eReaders!

Here’s hoping this provides people with an incentive to give these books a try! One way or the other, thanks for your patience and your time. We now return you to your regularly scheduled blog browsing.

Save The Date! 9/14/13   Leave a comment

Just about a week ago I tried something new, in terms of promoting the books I write. I’ve placed copies of all three books available in paperback – The Luck of Han’anga, Founders’ Effect, and Mr. Olcott’s Skies – on the shelves of a Tucson independent bookseller. Mostly Books has been a Tucson fixture for book lovers since 1988, and I’m embarrassed to admit that I didn’t know of them until last year’s TusCon, a local science fiction convention. When I finally visited the store, I saw that they had shelf space given over to local authors. I contacted them a bit later via email, and found them more than willing to put a couple of copies of each book on the shelf. And, oh by the way, would I like to hold a signing at their store?

Of course, I said “Yes!”

I’ve wanted to explore the possibilities of connecting with my local book market for some time now, but haven’t been sure how to get things started. Turns out, with Mostly Books at least, all I had to do was ask. That’s about as easy as self-promotion gets. I am pleased that they support local authors, and am very happy, now, to be one of those authors.

The signing is currently scheduled for September 14th of this year, from 1pm to 2pm (Mountain Standard Time). Copies of The Luck of Han’anga, Founders’ Effect, and – the featured title – Mr. Olcott’s Skies will be available. So if you’re local, or happen to be in town that day, make your way to Mostly Books and say hello! The more, the merrier!

Mostly Books
September 14, 2013
1pm to 2pm MST

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